User-centered immersion enhancement of 360° learning media (NiMM360 )

Nimm360 focuses on the further development of 360°-based learning and theater media to create more immersive experiences for young target groups in the context of school education and career orientation. The project combines applied research, immersive media production, and AI-supported workflows to advance the design and scalability of interactive VR video formats.

At its core is the development of an interactive 360° concept tool that enables structured experience design for narrative-driven and educational environments. AI technologies are integrated to optimize production and post-production processes, increasing efficiency while maintaining high creative and technical quality. In parallel, spatial audio design and enhanced visual depth layers are being refined to intensify immersion and emotional engagement.

Accompanying scientific research investigates user experience, perception, and attention in immersive environments. The findings feed directly into iterative development cycles, ensuring that the resulting media formats are not only technologically advanced but also empirically grounded and impact-oriented.